Inbound Marketing Lead Gen: Come Out, Come Out, Wherever You Are!

Here are Six Tips to Use to Increase Your Leads

While there seems to be some good news hidden among the economic hurdles in the economy, generating quality leads in today’s market is still a challenge.

Here are six quick tips for Denver-based businesses to help you reach a broader market of your targeted prospects and increase your leads.

1. It’s a game of inches.  The fact is there are no silver bullets in today’s lead generation.  You need to do a lot of little things right.  Once you find a lead, you need to keep nurturing them through follow-up emails and Calls-To-Actions until they become a client.
2. Fact: You will get tired of your message before your target market even hears it.  Believe it or not, marketers get bored easily.  The tendency is to want to change your message every week, and somehow make it more interesting.  Resist the urge to keep yourself interested in your message and give your message time to work its way into the market.  Stay on your core messages over and over again in everything you do.
3. Your prospects can’t buy if they don’t know who you are.  Amazingly, this point is often overlooked.  It doesn’t matter how good, fast or inexpensive your products/services are if your target has never heard of you.  Focus on this simple truth and make sure you are working on getting “found.”
4. Pretend you are a Search Engine algorithm.  No matter what your line of business, your market is looking for you on the Web.  Everything you do to generate leads needs to be asked with: “Will this activity improve my search engine page rankings?” If not, reconsider spending money or time on it.
5. You must be fully engaged in Social Media.  This is no longer an optional item for successful lead generation.  A vibrant, robust social program centered on a focused strategy will pay for itself many times over.
6. Don’t require your prospects to make a big leap.  Some products/services are harder to describe quickly.  It may be easy to sell beer because everyone knows what it is.  Saying “less filling” is not a hard concept for the client to grasp.  On the other hand, trying to sell server virtualization is not so easy.  While marketers may want to say “less filling” for everything, unless your market already knows what you are talking about, and how it can solve their problems, your pitch will fall on deaf ears.

Do you have other suggestions or ideas to share with the group?

Let us know and we’ll publish a follow-up with credits to you.

Feeling a little overwhelmed with too much to do and haven’t made a dent in your marketing strategy?  We can help.  Give us a call at (303) 357-5757.