At DBC Digital, we like to stay current on inbound marketing trends. We do lots of research so we can provide relevant materials to our clients and prospects alike. Leading this morning’s business news was the announcement of a product launch by Microsoft. That, in itself, has not been unusual. Microsoft has been the leader in the software industry for 30 years.
We’ve come to expect new, usually innovative products from Bill Gates and company. However, Surface, their Windows 8 tablet, breaks from Microsoft’s decades-old tradition of relying on outside partners to manufacture the actual devices that run its software. Say what?!?! You mean…like Apple? Exactly…like Apple!
Many of our clients come to us and say it’s too late for them to start a business blog. They’ve missed the bandwagon. What they’ve been doing for years will have to be good enough. To which we respond, if Bill Gates can change horses way downstream, what’s stopping you?
Sure, you may feel like you’re not a writer. You probably judge yourself too harshly though. No one can write about your business better than you! That integrity will always have a way of appealing to your clients and prospects alike. On that level, you’re ready to write as well, or better, than anyone else in the world. As an ambitious business person, you’ve educated yourself in a variety of ways. Here’s one more for you.
Business blogging is essential in growing one’s business today. In an economy that is still perceived by many as being tenuous, whatever competitive edge one can utilize, the better off their business is going to be. Here are some common sense reasons why you should be blogging online, if you’re not already:
1. The Internet operates 24/7, every day of the year.
2. The overhead is negligible.
3. Your competition is already using it.
4. It’s the best advertising vehicle ever.
5. Your revenue will increase, perhaps dramatically!
We’ve intentionally kept today’s post simple and to the point. Yes, there are ultimately important considerations when one is developing a blog: Search Engine Optimization, content, social media choices and many more.
Look around though. Do a little research yourself. Check out your competition’s business blogging presence. As you can plainly see, there’s nothing magical about making a few keystrokes to promote YOUR business in a way that is helpful to YOUR clients and prospects. That’s really the essence of inbound marketing.
In closing, we’re reminded of a quote by someone most of us were supposed to read in high school, the 19th Century English novelist, George Eliot:
It’s never too late to be what you might have been.
At DBC Digital, we believe in possibilities. Yours! We help educate and inform our clients through a variety of online forums, including this blog. We have to continually hone our knowledge base to serve you effectively. Sometimes that involves change. It looks like even Bill Gates had to go back to school himself. You can do it too!
Did you have any obstacles that initially kept you from writing a blog for your business? How did you overcome them? Please let us know in the Comments section below!
