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In today’s digital-first world, marketers have an overwhelming array of tools to reach their audience. Yet, amid the flurry of email campaigns, social media ads, and retargeting efforts, one traditional medium continues to stand out: direct mail marketing. Far from being outdated, direct mail offers tangible, personal, and high-performing benefits that cut through the [...] The post Why Direct Mail Marketing Still Outperforms Digital Ads in the Age of Email Overload appeared first on Plumb Marketing.

In an age dominated by digital communication, the charm of a personal touch often gets lost. For small businesses looking to stand out, direct mailers like birthday postcards offer an invaluable opportunity to connect with customers on a deeper level. Unlike generic email blasts, a thoughtfully designed postcard arriving in the mail feels personal, [...] The post The Power of Personal Touch: Why Small Businesses Should Use Birthday Postcards and Direct Mailers appeared first on Plumb Marketing.

Homeowners have endless choices when it comes to services like landscaping, outdoor kitchens, fencing, and hot tubs. So how can your business rise above the competition? The answer lies in personalization. Direct mail services allow home service providers to deliver targeted, customized messages straight to their audience’s doorstep. From showcasing your latest outdoor kitchen [...] The post Standing Out in the Neighborhood: How Direct Mail Services Can Spotlight Home Service Providers appeared first on Plumb Marketing.

Personalized digital printing can boost your conversion rate and build a more loyal customer base. In today’s tech-saturated marketing landscape, prospects are increasingly receptive to printed materials. Delivered via direct mail, in-person engagement, or a combination of both, these tailored prints enhance brand awareness and positively impact your bottom line. In today’s blog, discover [...] The post Digital Printing & Personalization: Your New Secret Weapon appeared first on Plumb Marketing.

If you are a nonprofit in Colorado, you have likely heard of Colorado Gives Day. This tool makes giving easier for donors (and usually new donors) to give to nonprofits, often with matching contributions. Giving Tuesday on December 3rd doubles donations, presenting an incredible opportunity to maximize your support through matched funding and strategic [...] The post Make Your Nonprofit Shine on Colorado Gives Day with Direct Mail and Targeted Giving appeared first on Plumb Marketing.

Across both personal and business sectors, greeting cards and calendars have become staples of everyday life. Whether for seasonal celebrations, birthdays, special events, or simply to stay organized, people use greeting cards and calendars throughout the year. At Plumb Marketing, our digital printing and direct mail services make it easy to create personalized, customized [...] The post The Value of Greeting Cards & Calendars in Direct Mail Campaigns appeared first on Plumb Marketing.

At Plumb Marketing, we have access to hundreds of grades of high-quality paper through our extensive supplier network, perfect for our state-of-the-art digital and offset presses. This allows us to create exceptional marketing collateral and printed materials that help you stand out in the marketplace, all while meeting your deadlines. By outsourcing your printing [...] The post We Have the Right Paper for the Right Print Job appeared first on Plumb Marketing.

Just as an email's subject line is crucial for grabbing attention, the envelope of a traditional mail piece plays a pivotal role: it needs to be compelling enough to be opened, read, and acted upon. Notifications from emails, chats, and message boards bombard us all day long. Each of them wants our attention, creating [...] The post Overcoming Digital Fatigue: Turning Ordinary Mail into Memorable Brand Experiences appeared first on Plumb Marketing.

Over 90,000 people search for 'unboxing' on YouTube every month. Some unboxing videos have received over 10 million views! It’s true! And with a simple search, you can find lists of special days dedicated to just about anyone. Of course, there are the standard gift holidays like Christmas or Valentine’s, but there is also [...] The post Impress Clients and Strengthen Your Brand with Corporate Gift Giving appeared first on Plumb Marketing.

The 2024 Elections seem to be some of the most exciting, and divisive the US has faced. Americans are searching for information, and most of them trust what they receive by mail, regardless of their age. This means designing direct mail pieces that grab and keep their attention are more important than ever. Let’s [...] The post Tactics for Designing an Attention Grabbing Political Direct Mail Campaign appeared first on Plumb Marketing.