Archive for INTERNET MARKETING – Page 2

November 10, 2015

Marketing Tips for Dentists and Orthodontists

Marketing Tips for our Favorite Teeth Techs

Competition among dentists and orthodontists in Denver is becoming fiercer in many communities. New offices are popping up all the time and every dentist needs a steady flow of new patients in order to replace patients moving out of the area and to be able to grow their practice.

As is the case with most other professionals with stiff competition, it’s often the operation with the best marketing programs that draws the most attention, gets the most leads, and generates the most business.

You worked hard to be able to provide great services. Now put some thought and effort into telling people about yourself and your practice so you can do the most good for the most people.

To help you in your efforts, here are our top marketing tips for our favorite tooth technicians.

Who in the world are you?

The internet knows something about everyone. Take a minute to Google yourself. What did you find? Do you see a link to your dental or orthodontic website? Are you being called the “Butcher of Bicuspids?” Research and look for patient reviews that already exist. And yes, they probably do already exist. What you find out there will greatly affect your strategy going forward.

Develop a plan

Don’t just throw money at the problem. Marketing without a plan will lead you nowhere. Develop a budget and a realistic set of offers and objectives that will set your dental or orthodontic practice apart from your competitors. Then put together a calendar of activities to support these initiatives. You’re good at being a dentist or orthodontist. Consider hiring a marketing agency whose job it is to help you market your business.

Be creative

You’re in the first impression business. You work on people’s smiles. Now it’s time to work on yours. Get yourself some graphic design and copywriting services to produce effective and compelling print, direct mail and digital materials that make you not only look good, but make you stand out in the crowded field. The more you stand out, the more you will be noticed.

Go digital

Direct mail is still a key marketing element for dental offices. It works really well. But it’s not the only thing that works. We live in a connected world. A clean and responsive website is critical, and email marketing, online appointments, and social media marketing are needed to round out a modern dental or orthodontic marketing plan. Hire a website design specialist and build social media channels. Connect them all and make sure the look is consistent with your other marketing materials.

Be social and engage

Simply broadcasting your message and asking for customers doesn’t work. You need to get your audience involved. Master a 360 Degree social media marketing program by engaging, asking questions, listening, and commenting. Learn what patients and others say about you, share, and reply to reviews! Produce content that makes your audience think about their needs and allows them to engage and share their thoughts. Spread the word and build an audience.

Calls-to-Action

Marketing is nothing if it doesn’t inspire people to contact your office. One of the biggest mistakes dental offices make with their marketing is there is simply no “call to action,” nothing telling the audience to pick up the phone or click on a website to make an appointment. Whatever you do, and whatever marketing materials you produce, make sure you include “calls to action.” Believe it or not, a simple “What are you waiting for, call us today for a free consultation,” with a phone number goes a long way. It might seem obvious, but your audience is waiting for you to tell them what to do.

Thinking of improving your marketing? Click here to learn more. Set up a free, 15 minute conversation with one of our marketing experts to talk about ideas that will help you remain competitive in today’s market.

Categories : BRANDING, INTERNET MARKETING, Marketing, SOCIAL MEDIA MARKETING, STRATEGY

Tags : dentists, marketing tips, marketing tips for dentists, orthodontists

Posted by DBC Digital on

March 26, 2015

Putting the Content in Content Marketing

What We’ve Learned from Creating Content Marketing Plans

By now, everyone knows that an effective content marketing plan is critical to generating leads for your business.

The challenge is that everyone does know this and that means it’s harder to stand apart and get noticed by your prospects.

Still, content marketing done well can mean more leads, more traffic and more business.

As a review, content marketing is:

Providing essential information to your readers
Establishing your company and yourself as someone who understands and can assist your audience with their questions and challenges.

Of course, like many simple concepts, content marketing is not necessarily easy.

Of those companies using content marketing to improve their marketing success, over half report that they fail at it.

While mistakes in content marketing are common, here are a few tips you can use to improve your chances of success:

1. BE CLEAR ABOUT YOUR AUDIENCE

Just as you do in your other marketing strategies, you need to be clear about who your audience is in order to target their interests

2. BUILD A SOLID FOUNDATION

If you’re new to content marketing, start by writing a few posts that can establish you as an expert. Focus on a segment in your field that you are confident with. Make sure your writing style is conversational, not preachy or “sales-y.”

3. WRITE QUALITY CONTENT

Quality isn’t about the fluidity of your writing style. Although clear writing is important, your readers want solid information about issues that concern them and their businesses.

How can you tell if you’re providing quality content?

The best sign your content is valuable is to watch how many readers stick with you, as well as by the growth in your readership. If your writing is informative, well-constructed and people-oriented, the number of your readers will rise, slowly but consistently.

4. MAKE SURE YOUR CONTENT IS FOUND

If no one finds your content, it doesn’t help you grow your business.

Here are four ways to help your content be found:

Include links to your posts in your emails.
Send a summary of your blog with links to the full article in a monthly newsletter.
Put your website address or blog address on everything available: your email signature, your business cards, letterhead, PR releases, traditional advertising and more.
Participate and Engage. Be active in the social and networking platforms your clients use. If your customers and clients are active on LinkedIn, participate in forums and answer questions posed by your groups. Leave helpful comments on other blogs that are being followed by your clients. Thank people who leave comments on your posts.

What’s your experience? What content lessons have you learned?

Categories : BLOGGING, Content Creation, INTERNET MARKETING, STRATEGY

Tags : blog, content creation, content marketing for business, post

Posted by DBC Digital on

March 19, 2015

5 Steps to a Successful Inbound Marketing Campaign

We like to think of it this way: Inbound marketing campaigns in Denver are designed to help your best prospects find your company without you having to bring them kicking and screaming to your door.

TV ads, cold calls, banner ads, and other ways of “pushing” messages onto the public are not working as well as they used to.

It’s no wonder that, in this brave new digital marketing age, an increasingly savvy prospect is becoming more wary of these approaches and is looking to better control how they acquire their information.

“Inbound” Marketing Solves These Issues

Enter inbound marketing. In the last few years, your prospect has taken charge of collecting the information he or she needs to make informed purchasing decisions.

Smart businesses need to get in on this, and now! But how?

Check out these 5 steps to a successful inbound marketing campaign:

1. Identify your best customers and prospects.

You can’t create or refine your marketing message until you know who you should really be selling to. In other words, what type of buyer is most interested in your particular products and services? Of those that are most interested, who is your most profitable buyer, and why?

One of the best ways to understand who your best prospects are is to use web analytics (Google offers a great free tool for this) and LinkedIn. Web analytics will tell you who has been visiting your site. LinkedIn can tell you who has looked at your profile.

Together, these tools will give you a better idea of who is interested in you and your business. Combine this information with your own sales records and customer profiles, and you’ll have a great handle on who your target customer should be.

Then you can begin to look at where they spend their time online and decide what type of content (articles, blogs, etc.) you should be creating for them that they’ll find valuable and informative.

2. Create content just for them.

Everything from your own blogs, guest articles from other experts, “content-rich” website pages, social media, white papers and eBooks that are focused on topics of interest to your target audience will draw their’ attention and position you as a true expert.

As you create more and more exceptional content, you will receive links back to your site from your fans and they will encourage other readers to share your message with their groups.

All this helps you gain additional exposure for your website and that increases your website’s page ranking.

Your site will come up more often in searches and you’ll see an even bigger increase in site visits.

3. Determine your “Calls-to-Action.”

What do you want your website visitors to do once they are on your site? Do you want them to download a research report you wrote? Sign up for your newsletter?

No matter what it is, well-designed Landing pages, social media content, etc. offer you opportunities to include a number of these calls-to-action that can drive both leads and sales to your company.

4. Share your message.

Social networking offers many great ways to help you spread your brand message. And, it’s also a great way to engage with your target buyers by “hanging out” where they do.

Find the social networks that your customers are most active in and become an active member of their communities. Follow their company on LinkedIn, connect with them on their personal LinkedIn page, “Like” their company page on Facebook, “follow” them on Twitter; connect with them on Google+.

Share great content regularly with your current and future clients, answer their questions and help them find solutions to their biggest problems.

5. Analyze the results.

Inbound marketing offers agility for companies that want to react quickly to their customers’ needs. Constantly analyze your efforts and adjust your daily actions as necessary. Make sure you are checking your social media feeds and your web analytics to see what’s working and what’s not.

Consider using “A/B” testing for your site, or have a Denver marketing service like DBC Digital help you stay on top of your campaign’s performance.

A really effective inbound marketing campaign can help you substantially grow your business!

Just make sure you’re prepared for an increase in leads and sales, and the kind of traffic you just can’t get with cold calls–no matter how good your phone skills are.

Categories : Content Creation, INTERNET MARKETING

Tags : content creation, inbound, marketing

Posted by DBC Digital on

March 5, 2015

SEO Marketing and ROI: Measuring Return On Investment

At DBC Digital in Denver, we know that solid knowledge of your Marketing Return on Investment (MROI) is essential to your Search Engine Optimization (SEO) strategy.

SEO can seem daunting when so many different businesses are all competing for the same audience. Moreover, many of them are using essentially the same keyword structure in their SEO strategies.

So, how can your business stand out among so many competitors?

That depends on a variety of techniques, but one component that all successful SEO campaigns have in common is this:

They track their Return On Investment (ROI).

That way they can compare their data with their sales and marketing activities. As a result, they constantly improve their results and maximize their visibility in Search Engine Ranking Pages (SERPs).

Here are a few ways you can achieve that higher level of Marketing ROI with your business.

SEO Metrics Dashboard

You wouldn’t dream of driving down the interstate without a dashboard telling you know how fast you’re driving, how much fuel is in your tank, etc.

Why would you do that on the internet highway?

The internet is littered with websites that have been abandoned. Perfectly good vehicles that simply weren’t maintained.

If you are investing in a website, you need to know what kind of traffic your web presence generates. A dashboard can provide you with important analytics and is well worth the time investment.

There are also local marketing experts like DBC Digital that can provide you with professional analysis as well.

Look Both Ways

Once you’ve established a measurement system, find out where your site traffic is coming from. Are your prospects looking for you by your company name or brand name? If so, your marketing strategies will be different than if they are looking for you by your personal name.

Did your site visitors find you by way of a “non-branded” keyword search? If yes, that’s great news. Non-branded keyword search results are worth their weight in gold in regard to your SEO marketing. It’s a good indication that you’re on the right track with a high ROI.

Hard-top or Convertible?

Once you understand how a business finds your site, what happens next? Do you have a way to determine what pages your visitors are reading? How about being able to determine your conversion rate (in other words, how often does your site visitor take the action you want them to take)?

You can adjust your site to improve both where your visitors land, what pages they visit and what pages they are on when they leave your site. This knowledge is essential to improving your conversion rate.

Gas AND Electric

While most of your clients and customers will eventually contact you by phone, there are tools available to track how they originally became aware of you and other tools to help you stay in touch with them after they have visited your site.

You can then add these new prospects to your existing marketing tools such as email campaigns, newsletters, white papers, etc.

Summary

Your higher Return On Investment is dependent on your use of all the tools available to drive your SEO vehicle towards success. There really is a lot of competition for the same traffic through SEO. It takes attentive maintenance and care to keep rolling toward success.

What do you do to keep your website moving in a positive direction? Please let us know in the Comments section below.

Categories : INTERNET MARKETING, SEO

Tags : mroi, return on invetment, roi, SEO

Posted by DBC Digital on

February 25, 2015

3 Critical Metrics to Use on Your Landing Pages

Landing Pages

As many of our readers already know, the “landing page” is whatever page a visitor first enters your site from by following an outside link, either from search engines, your ad, or some other internet resources outside your website. From a basic perspective, the more effective your landing pages are, the more leads you will acquire.

The trick is to measure how effective your landing pages are and how to keep improving them. As a general rule, your prospects want to know what they are getting for their time and/or money before they will complete a landing page form.

Landing Page Analytics

Over time, we have identified 3 metrics that are essential to determining whether your landing pages are performing up to par and how to correct or improve them when you need to.

1. Call-to-Action Click-Through-Rate

In case you aren’t familiar, CTA stands for Call-To-Action and CTR for Click-Through-Rate. Your CTA is the link (usually a button) on a website page encouraging your prospects to do what you want them to do, usually to take you up on your offer (this can be anything from a “Tips” sheet, a report, “How-to” eBook or a myriad of other valued offers).

A successful call to action will have a high click through rate. But you don’t want just anybody to visit; you want those prospects interested in what you have to offer. So to get the best return on that call to action, it needs to attract those prospects who have the highest potential to become customers. Your CTA must carry a clear message about where the visitor will end up and what he will find there.

The CTA click through rate represents the percentage of visitors who arrive at your landing page from your call to action. Successful inbound marketing websites have multiple landing pages, each with their own call to action pointing to it. Each one has its own CTR. Those with the lowest rates should be improved first.

2. Visitor-to-Lead Conversion Rate

This represents the percentage of visitors who “convert” to leads by taking action on your offer. This usually means they have filled out a form you have posted on your landing page or otherwise provided you with some contact information in exchange for something of value from you. Use this metric along with the call to action click-through rate to help you improve landing page conversions.

If you have a high click through rate but a low landing page conversion rate, the landing page content may not be aligning with the call to action you created for this offer. It could be that your visitors are not finding what they expected and are leaving your site rather than filling out the form.

Another possibility is that the content offer is not as appealing to the visitor as it needs to be. In this case, test different content offers and track which offer generates the most conversions. Make changes and measure again. It may be something simple such as the title of the offer or the description of the offer that is letting you down. Test each of these in sequence in order to narrow down what needs your attention.

3. Lead-to-Customer Conversion Rate

This is the percentage of leads who become your customers. This metric will help you identify your most powerful offers. Landing pages that convert leads to customers are the ones you want to present the most often. Offers that convert a lot of leads but few customers must be redesigned or ditched.

These three metrics will guide you in your quest for the perfect call to action and landing page. Since inbound marketing is all about landing pages and inbound links, these metrics will help you test and tweak your efforts until you are bringing in the perfect lead for your product or service at the right time.

Do you have other ways to measure your success with landing pages? If so, please share them with our readers!

Categories : INTERNET MARKETING, WEBSITE DEVELOPMENT

Tags : inbound marketing, internet marketing, landing page

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