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Running Digital Marketing campaigns with a marketing agency is both a partnership and a team effort. Agency clients have responsibilities too. That’s right, in order to run campaigns successfully, stay on a timeline, and achieve the highest success rate, there are many things that clients can do to help their digital marketing agency throughout their partnership.
5 of the key responsibilities for digital marketing clients are:
- Process
- Timelines
- Communication
- Approvals
- Resources
Digital Marketing Process
Following process is very important in digital marketing and content marketing success. Whether you have an in-house marketing team, outsource to a digital marketing agency, or a hybrid of both, processes on both sides provides consistency, organization, and efficiency.
Learning and adhering to processes, sharing internal processes, and putting new processes in place when needed is equally necessary for both the client and the agency. Digital agencies should have efficient processes they share with you, and should try to work with you to get to know your internal business, sales and marketing processes and how to integrate them in a cohesive way.
Digital Marketing Timelines
An essence of the digital marketing process, timelines are also not only the responsibility of the digital marketing agency to set and to follow, but for the client as well. Deadlines are part of keeping to a timeline and schedule and when either the client or digital marketing agency fails to meet deadlines, it can cause a set back in every step that proceeds the initial deadline. As a client, if you take timelines and milestones into consideration and follow them consistently, you will avoid unforeseen delays on the side of the agency.
Keep in mind that timelines are a two-way road, and one setback can cause subsequent setbacks in campaign launches and other key milestones.
Client and Agency Communication
Another two-way road is communication. While the agency you are partnered with must communicate processes, progress, needs, insights and opportunities, the same is said for the client.
Letting your digital agency know anything that may be insightful, such as new business goals, initiatives, events, and feedback can impact your digital marketing success in a way you may not even have realized.
Just as important, if you see an issue that may arise that may affect your campaigns from a timeline or resource perspective, please let your partner agency know as soon as you are aware. Professional digital marketers can not only plan for these possibilities, but should be able to help navigate the best solution, and provide ideas of how to solve any issues that may occur.
Client Approvals
Creative, messaging, and other elements requiring approval are part of the timeline, but deserve to be highlighted on their own. When it comes to timelines and deadlines, one of the most common delays come from approval times taking longer than expected. If getting approvals becomes a struggle consistently, the chances of staying on process and on-schedule greatly diminish.
Digital Marketing Resources
There are unlimited combinations of resources needed and available in every digital marketing campaign. It would be unusual for there to be the exact same combination of resources between the marketing agency and the client. Communicating the internal resources you do and do not have helps in the digital marketing strategy, planning and budget considerations.
For instance, if you hire a content marketing agency to promote your content via social media, but you do not have a writer or creative available on a consistent basis, the agency will not have the tools to do their job, and inevitably, your campaigns will be inconsistent and far less effective.
At the end of the day, as a digital marketing agency client, just remember that your partnership should be devised in such a way that you are only set up for success. Your agency is there to help you succeed, and that should be their number one objective. Keeping the communication lines open and as transparent as possible will set you up on that path for digital marketing success.
Contact us today for a free content marketing consultation to see how we can partner for digital marketing success.
Please note: DBC Digital is a full-service digital marketing agency that provides everything you need to run successful content marketing campaigns. We’re located in the Denver metro area, just south of the Denver Tech Center, near I-25 and Dry Creek Road. We provide marketing services for businesses and organizations throughout the United States.
