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Local businesses are constantly searching for ways to make it easier for prospects to find their locations. The most aggressive companies even employ people to stand at intersections and twirl signs to ensure their business is found.
Now Google has added a new capability to their Google Maps app that allows local businesses to digitally “twirl” their signs.
Google has enabled local AdWords advertisements to show up on Google Maps.
Why is Google adding this capability to it Maps app?
Here is some of Google’s reasoning to allow ads on Google Maps.
Hint: It’s all about about the growth of mobile and local search:
- Searches related to a geographic locations now make up almost 30 percent of all mobile searches.
- The growth rate of these kinds of location-related, mobile searches has grown much faster than other types of searches.
How Do Google Maps Ads Work?
In Google’s words, advertising on their Maps app heralds a new generation of search marketing. In reality, these spots are just another platform in the vast Google search network that advertisers have been using for years. In addition to showing up on search pages and the publisher network, companies can now use AdWords to plant their signs on Google Maps.
This article by Wordstream shows an example of a local search on Google Maps for an electronics store. Like a signpost, Google Maps displays a clear logo of a Best Buy store within the area of the map.
In this example, users can click on the Best Buy logo to see advertising inventory for that location. Businesses now have the opportunity to entice prospects to visit them by offering specials and promotions right when someone is searching for that type of business in that part of town.
Why Consider Advertising on Google Maps?
According to the company, the increase in both local and mobile searches means that advertising on maps can offer a good opportunity for businesses to be found by prospects who are ready to buy. Because prospects are looking up a physical location, they are very likely planning to buy that item soon. So the timing to show up in an ad is perfect.
Local ads on Google Maps is certainly something to think about if your business has a physical location.
At DBC Digital, we help local companies get found online for more business
The marketing team at DBC Digital succeeds by helping our clients succeed. Learn more about DBC Digital and schedule a free marketing review, so your customers can find you faster.
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