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Are you thinking of setting up a Facebook Business Page? Not sure what to do first or if a business page is necessary?
Marketers report higher user engagement when they use Facebook compared to other social media platforms. If you are using Facebook for marketing, you are on the right track.
However, as a small business owner, marketing manager or real estate professional, you may wonder whether you need to be using a Facebook business page in addition to your personal page, or if you should be using Facebook at all.
With over 1.94 billion users every month, and 1.3 billion who log on every day, Facebook is a prime place to find new customers, so yes, Facebook is probably a good bet, and using the right Facebook platform is critical.
A Facebook business page isn’t just the business alternative to your personal page. Facebook business page is attached to your personal profile so Facebook knows who owns the page, but it’s a separate presence you can use to promote your business.
The business page has Facebook “Insights,” which gives you data about who’s visiting your page, what content interests them and ideal times to post something.
Along with data, you need a Facebook business page if you want to run contests, promote offers or advertise on Facebook. Plus, if you want to look professional, you need a business page.
But it’s not enough to just set up a Facebook business page. Here’s how to create a page that gets results.
Setting Up Your Facebook Business Page
If you don’t already have a business page, log into Facebook and click on Pages on the left-hand side of the screen.
Once you’ve clicked on Pages you will see some options at the bottom, click on Create a Page. There you’ll be able to choose which page description best matches your business and your objectives.
You can always change the description later if it doesn’t match your brand. Keep in mind that a physical address is important if you are choosing Local Business or Place.
Once that’s done you’re on your way to setting up your page.
If you want other people to be able to work on the page you’ll need to add them as an Admin. You can do this by adding them in the ‘Edit Page’ section under ‘Manage Admins.’ They’ll need to be Facebook friends with you or you’ll need the email address they use for Facebook.
Add a Good Profile and Cover Photos
The first things potential customers notice when they come to your Facebook business page are your profile and cover photos. You need photos that immediately tell potential customers what your business is about.
Notice Redfin, a well-known real estate website and the pictures they use.
Their profile photo is their recognizable logo and their cover pic is a gorgeous home with the Redfin sign up front. The profile pic immediately tells visitors who the company is (their logo). The picture of the house as a cover photo reinforces their brand (they sell pretty houses).
Use a profile picture and a cover photo that makes it easy for anyone who visits your page to know immediately who you are. These pictures represent you and your brand so they should be bright, clear and professional pictures that are directly tied to your brand.
Some sites, including PicMonkey and Canva, are free to use and make it easy to create cover photos that have the right Facebook dimensions.
Fill Out the “About” Section
It’s easy when you’re setting up your Facebook page to leave sections blank. For a professional looking Facebook page, fill out the entire page, especially the About section.
In the About section, you’ll include your company website, along with all relevant forms of contact. This is a good place to tell people about your company.
You want visitors to come away with a clear idea of how and when they can reach you, other places they can find you online and what your mission is. Be sure to fill it out completely.
Check out our “About” section, which clearly states our Mission, let’s people know when we’re open and provides multiple ways people can contact us or connect with us online.
Add Interesting Content
You may be tempted to set up your Facebook business page and leave it, hoping that people find it. But like every other social media site, success takes work to build up a following.
Publish at least a few content posts before inviting people to like your page. The key to a great Facebook business page is creating content that benefits your target audience.
Always make it about your audience, whether your entertaining them, giving them helpful content or solving a problem. Whatever you decide to post, think about how it’s going to help your audience.
Take The Penny Hoarder for instance. This is a site dedicated to showing readers how to make extra money and how to save money. Their content is always focused around helping their readers with money issues.
Their content works to help their audience and has an intriguing headline. If someone is in debt, they likely want to learn how to get out of it, even if they’re not making 6-figures.
Create valuable content for your target audience and you’ll get people who want to visit and like your page.
Here’s a few things you can do to encourage people to pay attention to your work:
- Posts with photos are 2.3 times more likely to get engagement than a post that doesn’t include pictures. Make sure you include at least one photo, even if you have to use a free stock photo.
- Visual content works. People are three times more likely to watch a video on Facebook and to share infographics because it’s easy for our brains to process information when it’s provided visually. Always think visually when sharing content.
If you do it right, your Facebook business page can be a great way to find and connect with new clients. Fill out your page completely, use great photos and add content that your audience will love and you’ll make it easy for people to hit the “like” button.
Please note: At DBC Digital, we offer marketing for small and medium-sized business. Our primary services include digital marketing, printing, graphic design, web development, and social media marketing. We’re in Centennial, near I-25 and Dry Creek. We serve clients throughout the Denver metro area, Colorado, and the U.S.
